Apple is now selling this glowing smart bottle that gamifies hydration on its store

The Apple Picket’s arrival in stores Friday failed to draw the same crowds that greeted the launch of the iPhone 6—but this may be a sign that Apple fans are prepared to queue overnight to buy, but non just to try. Online, the smartwatch is already sold out until June.

For the adjacent two weeks, visitors to the stores can just look at the watches or—past appointment—endeavor them on for 15 minutes.

They can besides preorder the watch, which won’t continue sale until April 24, but since this is done via Apple’s online shop, they could but as easily order at home, or through Apple’due south mobile app.

Information technology’s little wonder that Apple is encouraging people to buy online rather than hold inventory in store: With 3 models of Picket, each available in ii sizes and two colors, and a multifariousness of bracelet options, the visitor has created a stock-keeping nightmare for itself. Information technology shows 38 models of the scout on its website, though even that doesn’t take into account all possible variations of case and strap color.

There are a few customers impatient to try earlier they buy: In central Sydney, two dozen people waited under a light drizzle for the Apple Shop to open up at 9 a.m.

Commencement in line was William Prütz, 20, from Sweden, who has spent the final five months in Australia. He is already a fan of watches, and sported a US$1,000 Certina, a Swiss brand, on his left wrist. Acquiring an Apple Watch could pose a dilemma for him: “I don’t want to supersede this one,” he said.

Prütz already has the iPhone needed to make calls via the Watch, which doesn’t have a cellular connection. He is nigh interested in the health-related applications, every bit he’due south a cyclist and does other training.

Tim Hornyak

Fitness applications for the Watch also entreatment to Sandeep, a 38-twelvemonth-quondam It security specialist, who didn’t want to give his last name. He already has 3 watches, which he uses for various occasions. On Friday, he wore one made past Kenneth Cole with a argent metallic band.

He said he’south been a fan of watches since he was six or seven years onetime, when his parents bought him one equally a gift. He was crushed when he lost information technology.

If he buys the Watch, information technology volition be the bones model, as for him it’s “more about the technology” rather than way: all of Apple tree’s Watches contain the same electronics, regardless of finish or band manner.

The Watch attracted a similarly low-key gathering at an Apple store in Shenzhen, China.

Among those who tried out the device was Xie Yi Feng, who also plans to buy the cheapest model, the Apple Sentinel Sport.

“It’southward very light, and has some pretty good features,” he said. “The toll for sports model is okay, only I don’t think a lot of people will buy the gold one, because the features are all the aforementioned equally the other models.”

apple watch launch
Michael Kan

Xie, a venture backer, has been investing in smart hardware, and wanted to know more about Apple’s latest product. “A lot of other smartwatches utilize Android, only I want to selection Apple because of its App store,” he said.

In Japan, mobile carrier SoftBank will also sell the Apple Watch through its stores.

At the company’southward Omotesando shop in Tokyo, almost 40 people were lined up to meet and order the watch but after 9 a.m. Fri—a far cry from the 200 that waited there to purchase an iPhone 6 at its launch terminal September.

The big store had been remodeled to highlight the watch, with SoftBank’southward Pepper robot, a prominent display until Friday, relegated to the downstairs level. Nobody paid any attention to the white humanoid equally it gesticulated and spoke to no one in item.

Customers, predominantly male person, tried on the regular version of the Apple smartwatch and the sport model as attendants offered them bands in various colors and materials.

SoftBank staff and journalists seemed to outnumber the customers. Within 90 minutes of its opening, the lineup exterior the SoftBank store had dwindled to nothing. The Apple fans who showed upwardly, though, were enthusiastic near the new gizmo.

“The Apple Watch is kind of like the cool figurer wristwatch gadgets on Ability Rangers-style Tv set shows I loved as a kid,” said Tomoki Hasegawa, 38, a smartphone app developer based in Tokyo. An iPhone vi user, he ordered the regular version of the timepiece in the 42 millimeter size. “I always wanted one, and thought Apple is the company that will do it right.”

apple watch launch 3
Tim Hornyak

A SoftBank shop bellboy helps Tomoki Hasegawa, 38, choose an Apple Watch on Friday in Tokyo. The smartphone app programmer said the smartwatch reminded him of absurd wrist gadgets used by superheroes on TV shows he watched as a kid.

Hasegawa said he doesn’t know what the smartwatch does in item, but was excited to have ordered one. He expects to receive information technology quondam subsequently Apr 24.

Electrician Taiki Kamata, 45, plans to use the Sport version he ordered to view messages while in meetings or when talking to people, without having to whip out his iPhone six Plus.

“The Apple tree Picket seems like information technology works much better than my Sony SmartWatch 2, which is sluggish,” he said.

The Sport edition too wowed technology writer Makoto Saito, 23. She thinks the smartwatch will be useful on crowded trains where there’s little infinite to use a smartphone.

“I chose the 38 mm size because I’m used to the pocket-sized screens on Japanese ‘garakei’ flip phones,” she said.

apple watches
Susie Ochs

Aside from SoftBank, the Sentinel was bachelor at Apple tree Stores in Tokyo. Nippon’southward two other mobile carriers offer iPhone, NTT DoCoMo and KDDI, are taking a wait-and-see approach to the timepiece. DoCoMo hasn’t decided whether it will carry it, a spokesman said, while a spokesman for KDDI could non comment on the company’due south plans.

Across Australia, Cathay and Nihon, the Apple Lookout is as well actualization Fri in stores in Canada, France, Germany, Hong Kong, the U.Thou. and the U.S.

(Michael Kan in Beijing, Jeremy Kirk in Sydney and Tim Hornyak in Tokyo contributed to this report.)